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About Us

The Four Twenty Lifestyle ~ Smoke. Sand. Smile. Repeat.


Established along the coast of Santa Barbara, CA, in 2014, Four Twenty Trading Co. is that happy place where cannabis, California, and culture intersect. From taking that morning dab and catching some waves to passing a joint and listening to some tunes around a bonfire, there’s something about that combination of salt, sand, and a little THC that just feels right.

That we are literally a stone(r)’s throw from the beach gives us the chance to live and love the life daily, and it is our goal to send some of those good vibes your way!  While we may define ourselves as a beachwear company, and never shy from our passions, our true mission is simple: do what you love, with who you love, where you love to do it.

Peace. Love. Cannabis.




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